Blurr is a new independent film production company based in Buenos Aires, Argentina. The company tries to tell stories focused in alternative and emotional way, outside the mainstream. The narrative of "The Tunnel". Connecting a story with the audience, moving from one point to another, is usually represented by a bridge. In Blurr, this connection happens symbolically through a tunnel; a subaltern and different path. This new form appears throughout the graphic system, as a seal of a different and unique way of storytelling. Graphically, the icon emerges from the oval shape of the mountain tunnels, together with a 16:9 horizontal rectangle representing a movie screen. This new shape is displayed in dynamic layouts and static patterns, and alongside compositions inspired by the graphic art of credit titles.
Branding Project by PAZ MIAMOR
Team: Gastón Garcia Aja / Mauricio Gallegos
Photography: Gastón Garcia Aja
Animation: Martín Cañadell / Mauricio Gallegos
Insta / @pazmiamor
Buenos Aires, Argentina