Personal Pay

This 3D work and animation was our contribution to the last Personal Pay TV commercial. Personal Pay is the first digital wallet of Personal, a mobile company from Argentina. The main concept of all of this was; if you use this app, you are going to save some Mango, Pasta, or Guita, all different ways to say money in an Argentinian vibe. These three words had to have the correct feeling within 3 seconds of appearance. We tried to play with the texture of a well-cooked spaghetti, the shapes, and colors of a mango, and the aesthetic, (made from a real photo) of a wad of Argentinian notes. We work on every detail of the construction of each word for so many hours to finally display it in a very short moment of the commercial, and we love that.

Design: PAZ MIAMOR & Martín Cañadell
Type Design: Mauricio Gallegos & Gastón Garcia Aja
3D & Animation: Martín Cañadell
Production Company: Casta Diva
Agency: Gut

Insta / @pazmiamor

Buenos Aires, Argentina