Tallo is a start-up brand of cold-press juices produced in Buenos Aires, Argentina. The main idea is to play with the meaning of the word, representing the flower or fruit rather than the stem itself. The colours of these juices are vibrant and pastel at the same time, so we chose to use a free colour palette to create a fun environment with many possibilities and combinations. In addition to a bold geometric display logo, small line illustrations are also used in the label to represent fruits and vegetables, referencing kids' drawings, especially Feli and Juani.
Packaging Design: PAZ MIAMOR
Team: Gastón Garcia Aja / Mauricio Gallegos
Photo: Rocío Fernandez Charro
Insta / @pazmiamor
Buenos Aires, Argentina