Feria juices are part of a sub-brand of market products and food produced by Cafería. Feria keeps the main elements of Cafería's identity, with the particularity that the characters show urban situations representing the brand concept without referring the product. This graphic system allows labeling any type of products preparing the sub-brand to be marketed in others shops. The intention of Feria is to bring local and healthy products to a new audience, inside and outside the coffee shop, adding value to the main brand.
Packaging: PAZ MIAMOR
Team: Gastón Garcia Aja / Mauricio Gallegos
Photography: Derio Ilari
Córdoba, Argentina (2021)