Inspired by the traditional aesthetics of the Parisian boulangerie, adapted to the particular and beautiful local culture of the neighborhoods of Buenos Aires.

This new identity tries to combine the transparency and honesty that exists in its products and experiences, from a sincere and fun design.

Everything is related to the "mix", to the handmade, to an attitude of disruption against the established, and to a non-graphic identity full of content that makes its public, true fans.

A multi-logo strategy combined with handmade acrylic illustrations by the brilliant Gabriel Sciutto continues the idea of brand expression.

Siempre Sale el Sol en Barcelona is a single from Luisa y el Mar's first album. The flower is an element that represents the band and that accompanied Mauro Meloni, Delfina Mancardo and Ola Wagner in their journey from their first concerts to the recording of the album.

This design piece was part of the merch for Luisa y el Mar's London tour, an update of the previous artwork from the live session at the Xefo Gallery, in Poblenou, Barcelona.

Feria juices are part of a sub-brand of market products and food produced by Cafería. Feria keeps the main elements of Cafería's identity, with the particularity that the characters show urban situations representing the brand concept without referring to the product. This graphic system allows labeling any type of products preparing the sub-brand to be marketed in other shops.

The intention of Feria is to bring local and healthy products to a new audience, inside and outside the coffee shop, adding value to the main brand.

These illustrations by Gabriel Sciutto tries to represent the essence of LA-KI; a handmade product, with dedication, love and time, and a close service.

The idea builds a universe of situations related to coffee and its products, focusing on people and their interaction with the place.

The main aesthetic of the illustrations allows to generate a context in which details and hidden messages take centre stage, making these pieces, small stories of the daily life of LA-KI.

These works are a main part of LA-Ki's Revamp project. Today they are exhibited in communication pieces, shops, products and merchandise.

Amateur (The ones who love), is a new bar that brings together specialty coffee, natural wines, food to share and vinyl records playing in the heart of Poblenou, Barcelona. This place is a celebration of doing the things you love, passion and the intention to do it at your best.

The identity represents the contrast of the brand, matching the seventies vibe of the architecture and aesthetics of the whole project.

Retro typography, clean compositions support the stress free illustrations made by Pegamento, in line to create the graphic universe of the brand. Huge contrast, blank spaces, and details inspired in the vinyls spinning are all across the identity.

Syra Revamp Project. Syra is one of Barcelona's biggest specialty coffee companies, with its own roastery and coffee shops, most in Barcelona and across Spain.

Under the idea of democratizing specialty coffee, and betting on small takeaway coffee shops in different neighborhoods of the city, Syra brings coffee closer to many people, offering a more inclusive product.

This new identity aims to modernize the brand's image, bringing it closer to a diverse public, from the design to the narrative. The change of logo allows for a better use and longevity of the icon, while the new typography brings a younger, bolder, and more fun main feeling. It also improves its performance in graphic compositions.

The new look is more colorful, bigger, and easier to use. New graphic resources such as illustrations and stickers help to generate more coherent layouts across platforms and content levels. These design and strategic gestures help the brand to adapt to the new digital era it is going through, where e-commerce, smartphone application, and social media content are at the forefront.

Bondis Porteños is an illustration project based on the synthesis and graphic interpretation of the public transportation system of the City of Buenos Aires.

Like a constant show of colors, patterns and typographies, these huge rectangular canvases generate a landscape where diversity reigns in a medium where normally the opposite happens, turning the streets into a public event of a very particular and "Porteño" design, which brings together styles and graphics from many different periods and contexts in a single moment.

A variety difficult to explain and normalize that deserves to be contemplated in each corner, like a painting in movement, an unfinished work that for some reason represents the chaotic and the beautiful that things can be in such a special city.

Syra is one of the largest speciality coffee companies in Barcelona, with its own roastery and coffee shops all over Spain.

This illustration project tries to represent the new values of the brand, set in the previous revamp process. The aesthetics and construction of the illustrations are part of a manual that allows the project to continue building images maintaining the essence and feeling.

The topics of this delivery add the concept of speciality coffee at home, the machines to make it and the relationship of people with the product.

Taste my Aruba by Mauri's honeymon souvenirs. “During my honeymoon, leaving aside I realized the amount of stimuli and objects saturated with messages that try to tell what happens on a tourist island, compressed into small souvenirs.

The point is that any object, regardless of its functionality, can transform you into a souvenir, and for it to be from here, and not from there, you have to imbue it with some sort of identity. An identity that is a mix of many things. A keychain that represents a swordfish, that can also uncork beers, that also says Aruba, just to start.

This idea was in my mind, and together with the team, as if we had nothing else to do, we tried to give it the form of animated gifs and 3D”.

Bravante is one of the rising craft beer brands of Córdoba, Argentina. After selling on draught to bars, it decided to market its beers in cans at different points of sale such as supermarkets and wine shops.

The idea tries to represent the personalities of each beer with a character, in a modern and fun way, differentiating the aesthetics of these packs from the rest of the main identity.

The brand had a classic and rustic feel to it. In these new labels, a system and a graphic code show around to turn things down and display a whole new world of possibilities, ready to use for these, and the next beers.

Cafería is the combination between a specialty coffee shop and a fresh market sale from a local fair, located in Córdoba, Argentina. This identity reflects an urban spirit that represents a happy and relaxed consumer situation.

The graphic identity was inspired by the stamps used on take away cups, using their color and finish details to complete the rest of the design pieces.

A simple and dynamic system, made up of well-contrasted fonts and coffee cups characterized in everyday situations, try to generate a cheerful and easy-to-use brand, with a lot of strength in its name, and all the doors open for possible franchises.