These are some titles and animations we made for the latest Media Markt commercial, directed by Bode Brod Mueller and produced by TPFilm.
Media Markt is a German multinational company that sells electronic products all over Europe. The titles and animations for this project were part of the annual ad directed by Bode Brod Mueller and produced by TPFilm. The exercise "Let's Go" mixes fonts and movements on the range to express power and energy.
Team: Mauricio Gallegos / Martín Cañadell / Gastón Garcia Aja
3D & Animation: Martín Cañadell
Director: Bode Brod Mueller
Production Company: TPFilm
Frankfurt, Germany (2022)
This 3D work and animation was our contribution to the last Personal Pay TV commercial. Personal Pay is the first digital wallet of Personal, a mobile company from Argentina. The main concept of all of this was; if you use this app, you are going to save some Mango, Pasta, or Guita, all different ways to say money in an Argentinian vibe.
These three words had to have the correct feeling within 3 seconds of appearance. We tried to play with the texture of a well-cooked spaghetti, the shapes, and colors of a mango, and the aesthetic, (made from a real photo) of a wad of Argentinian notes.
We work on every detail of the construction of each word for so many hours to finally display it in a very short moment of the commercial, and we love that.
Buenos Aires, Argentina (2022)