Haizea is a hotel located in the beautiful town of Bakio, Basque Country. The identity tries to represent the cultural mix of a project that counts with Argentinians and Basques, keeping the regional aesthetics of the place overall.
The combination of typographies evidences the mixture, the classic and the new, together. The changes in the formation of the word Haizea, go with its meaning; wind in Euskera; never static.
The icon development and the minimal graphic system try to maintain the identity under a classic, regional, and sincere feeling of a small hotel, aligned to the general concept of the brand to promote not only the hotel itself but also the surrounding environment.
Colab: Foguel Studio
Team: Mauricio Gallegos / Gastón Garcia Aja / Eugenia Foguel / Josefina Barbero
Animation: Martín Cañadelll
Bakio, Basque Country (2023)