Intipalka is the most important wine producer and wine brand in Peru. The microclimate of the Valle del Sol in Ica region allows it to produce incredible wines, despite not being in the traditional wine belt area.

The redesign process was based on the idea of positioning not only the wine brand in the international market but also to position the Peruvian wine category at a global level.

Under the concept that Peruvian wine must represent Peru, and understanding that the most honest way to share culture is through language, we developed an entire typography born in Peru, representing it in the most subtle and respectful way possible, without obviates.

The letters came from forms found in “Introducción a la Iconografía Andina by Ruiz Durand Jesus”, a book that brings together the aesthetics of the different native Peruvian peoples throughout history.

Each letter has between 3 and 5 variants that represent Peruvian culture's diversity and plurality.

This typography is applied in labeling Intipalka’s large family of wines and in much of its communication and content.

The new brand feeling provides a greater sense of belonging to both the brand and the category, inside and outside Peru, maintaining and improving the appreciation of the quality of both.

Natal Peru is a travel agency focused on generating real experiences for all those who want to get to know Peru. Customized travel agendas based on the tastes of the tourist, combined with experiences verified by locals, generate a unique travel opportunity in the Andean country.

The identity tries to reflect in a simple way the Peruvian spirit, using European codes and aesthetics, in relation to the origin of the target audience. The use of color, patterns from the logo and details in the narrative complete this identity.