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Siempre Sale El Sol / Graphic Design - Illustration

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Siempre Sale el Sol en Barcelona is a single from Luisa y el Mar's first album. The flower is an element that represents the band and that accompanied Mauro Meloni, Delfina Mancardo and Ola Wagner in their journey from their first concerts to the recording of the album.

This design piece was part of the merch for Luisa y el Mar's London tour, an update of the previous artwork from the live session at the Xefo Gallery, in Poblenou, Barcelona.

Team: Gastón Garcia Aja / Mauricio Gallegos / Delfina Mancardo

Barcelona, Spain (2024)

Afecto / Animation - Concept Development - Identity - Naming

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Afecto is a design brand that creates unique and label-free pieces related to ceramics, glass art, photography, design, clothing and furniture. Just like many other things we experiment and share dairy, the objects can carry stories, personality and expression. Unlike mass-produced brands, Afecto offers special pieces that are redefined by the person who gets them.

Its graphic identity attempts to represent this feeling. Organic forms open to meaning, constantly moving and adapting, ready to tell a countless number of stories.

The logo is a statement, focused on the literal meaning of the word; close to love. The magic hands of the sisters that carry out the creation of each piece are represented in the brand icon. The rest of the system is intended to follow the products in the real world, adding a new digital universe to communicate all the beautiful things happening around this project.

Team: Gastón Garcia Aja / Guadalupe Cáceres / Candelaria Cáceres
Animation: Mauricio Gallegos

Barcelona, Spain (2023)

Obra / 3D - Animation - Identity - Naming

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Obra is a coding and web development partner agency based in Barcelona working worldwide.

Its focus is to provide programming and web development solutions to any kind of digital project, under the premise of materializing the ideas of design studios and clients.

The identity represents connection and versatility from a simple graphic element such as a line. Lines can be transformed into letters and many other things, just as a code can make almost any idea come true.

Digital projects allow things to move, to be interactive and expressive. The 3D development matches that idea.

Team: Gastón Garcia Aja / Mauricio Gallegos
Team: Martín Cañadell

Barcelona, Spain (2024)

Monocle Type / 3D - Animation - Graphic Design - Type

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Monocle is a visualization typography inspired by ancient monocles, magnifying glasses and their refractive indexes. By passing a magnifying glass over any object, what happens inside changes and gives rise to something new and unpredictable.

The project recreates the shapes and colors of digital environments, mixing 3D development with animation.

The exercise of mixing worlds was done in the streets of Barcelona, recreating random compositions of a real light moving towards a 3D object and back.

The end result looks new and old at the same time, but best of all, it looks real, because it is real.

Amateur / Concept Development - Identity - Illustration

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Amateur (The ones who love), is a new bar that brings together specialty coffee, natural wines, food to share and vinyl records playing in the heart of Poblenou, Barcelona. This place is a celebration of doing the things you love, passion and the intention to do it at your best.

The identity represents the contrast of the brand, matching the seventies vibe of the architecture and aesthetics of the whole project.

Retro typography, clean compositions support the stress free illustrations made by Pegamento, in line to create the graphic universe of the brand. Huge contrast, blank spaces, and details inspired in the vinyls spinning are all across the identity.

Colab: Pegamento
Team: Gastón Garcia Aja / Mauricio Gallegos
Illustration: Pegamento

Barcelona, Spain (2024)

Xefo Sessions / Graphic Design - Illustration - Titles

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Barcelona, Spain (2022)

Syra Coffee / Concept Development - Illustration - Packaging - Revamp

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Syra Revamp Project. Syra is one of Barcelona's biggest specialty coffee companies, with its own roastery and coffee shops, most in Barcelona and across Spain.

Under the idea of democratizing specialty coffee, and betting on small takeaway coffee shops in different neighborhoods of the city, Syra brings coffee closer to many people, offering a more inclusive product.

This new identity aims to modernize the brand's image, bringing it closer to a diverse public, from the design to the narrative. The change of logo allows for a better use and longevity of the icon, while the new typography brings a younger, bolder, and more fun main feeling. It also improves its performance in graphic compositions.

The new look is more colorful, bigger, and easier to use. New graphic resources such as illustrations and stickers help to generate more coherent layouts across platforms and content levels. These design and strategic gestures help the brand to adapt to the new digital era it is going through, where e-commerce, smartphone application, and social media content are at the forefront.

Team: Gastón Garcia Aja / Mauricio Gallegos / Maher M. Mansour
Motion: Martín Cañadell
Special Thanks: Maria Amaro

Barcelona, Spain (2022)

Syra Coffee 2.0 / Illustration

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Syra is one of the largest speciality coffee companies in Barcelona, with its own roastery and coffee shops all over Spain.

This illustration project tries to represent the new values of the brand, set in the previous revamp process. The aesthetics and construction of the illustrations are part of a manual that allows the project to continue building images maintaining the essence and feeling.

The topics of this delivery add the concept of speciality coffee at home, the machines to make it and the relationship of people with the product.

Team: Gastón Garcia Aja / Mauricio Gallegos

Barcelona, Spain (2023)

PM 8th Anniversary / Graphic Design

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PAZ MIAMOR 8th Anniversary. This celebratory poster represents the number 8 using a design in keeping with the studio's actual moment.

The graphic experimentation with different graphic styles and universes, mixing clean and minimalist design with 3D compositions and photos; a kind of synthesis of PM's the 2022 aesthetics.

An old reference comes up to capture those feelings, that's why some can see in this poster the "Cheshire Cat from Alice in Wonderland". Magical, simple, only two colours and fun.

Team: Gastón Garcia Aja / Mauricio Gallegos
Silk/Screen Print: House of Prints

Barcelona, Spain (2022)