22 Tañidos is a Blend Red Wine brand that belongs to the Las Cañitas vineyard, located in the Sierras de Calamuchita, Córdoba, Argentina. This specific brand was developed with the aim of exporting its entire production to Turkey.

Being a new and developing region for the cultivation of vines, it does not have the positioning that other provinces of the country have in the category. Therefore, in the design we chose to show a more European and minimalist image without representing the roots or personality of the product.

The number 22 was used as the logo and main element of the label, considering that numbers are more legible than letters, especially in such different languages.
The colour of the label represents the product, and the shade was matched to the only capsule colour (top label) available on the local market at the time of project development.